Promote OT: Marketing Our Distinct Value

Promoting Occupational Therapy: Marketing Our Distinct Value

What do we need to do better at promoting occupational therapy? Or do we even have to?

How do we define occupational therapy and what we “do” for our patients? Or is this even a priority?

I know this is a common problem with occupational therapy practitioners, as we are always trying to explain what occupational therapy is and how we show our distinct value in the world of healthcare.

Brock Cook OT, the host of the occupational therapy podcast Occupied, and I dive into these questions and hash out how OT’s distinct value is communicated in healthcare, with our patients, coworkers and communities.

Help get the word out that occupational therapy is changing lives!

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→ 3 Key Takeaways

 

Let's dive into how to promote, advocate, and market OT's distinct value through communication with our patients, coworkers and communities. | OTFlourish.com #occupationaltherapy #OT

  1. In explaining what we do, it doesn’t have to be concise, it needs to be understood.
  2. It’s our job to market, promote and show our distinct value as a profession (no one else it going to do it for us)!
  3. Occupation is at the core of our profession, use our language to communicate what we do for the health of our patients.

Bonus takeaway: Australians DO NOT eat shrimp (they’re prawns! 🙂

Resources from the Show:

Go to OTpodcasts.com to see an entire list of occupational therapy related podcasts.

Thank You For Listening

I really appreciate you choosing to listen to and supporting the OT Flourish podcast. If you enjoyed today’s show, please share it and taking a minute to leave an honest review and rating for the show in iTunes. It really helps in reaching fellow OT practitioners, students and those curious about the OT profession.

Finally, don’t forget to subscribe to the podcast in iTunes to make sure that you never miss an episode!


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